HRH Prince Moulay Rachid enhances the benefits of tourism industry

Marrakech, May 28, 2007 - His Royal Highness Prince Moulay Rachid, the heir to the Moroccan throne, officially laid the foundation stone for new hotel, Four Seasons Hotel Marrakech.
During the official meeting, His Royal Highness Prince Moulay Rachid was briefed on the project managed by Kingdom Hotel Investments.

A business savvy Prince, who actively supports the development of Morocco’s tourism industry is looking to turn the attention to sustainable tourism development key’s positive characteristics, and to emphasize that relatively decentralized industry is highly capable of diversifying national economies, and therefore is more suitable in affording the nation equitable development.

His Royal Highness accentuates that a truly sustainable tourism development strategy must breed accountability of tourism industry to the locally defined development visions and objectives that benefits the local communities.

The Prince renowned for his striking business aptitude and creative thinking leads an effort to raise a challenge for promotion of tourism and great attention considering the potential of tourism in contribution to GDP, generation of employment, foreign exchange, development of infrastructure, agriculture or its positive linkage with industry and regional cooperation in the development.

His Royal Highness stressed well managed and developed tourism could become a direct and indirect sources of economic growth and development due to the inter-linkages the sector has with the rest of the economy, and therefore is advantageous in inducing macroeconomic incentives and motivations for development in the region.

His Royal Highness Prince Moulay Rachid, a tireless advocate of the Alliances of Civilizations, points out that tourism is a relatively less-pollutant industry and properly managed can enhance the protection and promotion of Morocco’s natural and cultural heritage, and become significant vehicle for promoting cultural exchanges that enhance international understanding and goodwill amongst the diverse civilizations of the universe.