HRH Prince Moulay Rachid drives momentum for visual sciences campaign

Tahanaoute (Marrakech) – Morocco, December 22, 2007 -- Demonstrating his commitment to the public health promotion cause, His Royal Highness Prince Moulay Rachid initiated a rural campaign for ophthalmology aimed on preventing the occurrence of eye disease and at reducing the prevalence of blindness in Morocco.

Under the support and patronage of His Royal Highness, campaign’s goal is to improve the health and well being of rural inhabitants, while overcoming some of the hurdles to cataract surgery in rural areas, saving sight and raising awareness of blinding eye diseases.

The campaign emerged in solidarity and mutual support by various partners (Association Hassania du Scoutisme Marocain, Association Tahanaoute, province d'Al Haouz) and framed by medical staff composed of ophthalmologist doctor and eleven nurses.

Prince’s tireless efforts for children and his role in encouraging empowerment of youth came into view that this operation benefited 100 children resulting from underprivileged background, in addition to 600 women and elderly.

His Royal Highness seeks to promote prevention initiatives in the future, including in ophthalmology, fight against the diabetes and diabetic eye diseases, gynecology, pediatry care by building awareness in affected rural communities and providing guidelines for enabling ambient access to information for next generation.

This initiative thus signaled the remarkable strength within His Royal Highness' vision of promoting sustainable community development that ushers in a new era for community with physical or mental disabilities.

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